Willow Advisors

Property management built by owners, for owners.

We started Willow because we believe the buildings you own deserve the same care we give our own. No layers of bureaucracy. No reactive management. Just a hands-on team that treats your property like it's ours.

Let's talk about your building See our services

55+

Buildings Actively Managed

Team Members

110+

Combined Years of Experience

Why Willow

What makes us different.

We're not a typical management company. We're owners who manage.

Owner-operator DNA

Every process we use has been pressure-tested on our own portfolio. We don't just advise — we operate.

Regulatory mastery

Rent stabilization, DHCR, HPD, evolving local laws — we stay ahead of all of it so you never fall behind.

Tech-forward operations

AI tenant screening, a real-time owner portal, online rent collection, an easy-to-use tenant app, and digital lease management.

Full transparency

Real-time reporting, dedicated bank accounts per property, and open-book financials. No surprises, ever.

What we do

Everything your building needs.

We handle all of it — so you can focus on what matters.

Legal & Compliance

DHCR registrations & rent-stabilized lease renewals
Landlord–tenant & regulatory counsel coordination
Electronic lease organization for sale readiness
Tenant law, municipal codes & building regulations
Proactive response to evolving regulations & local laws
Violation monitoring, regulation & code compliance

Income & Finances

Market-driven rental & renewal rate-setting
Zero-vacancy leasing goal with auction-style pricing
Online rent payments & nonpayment actions
Monthly reports with real-time portal access
Dedicated bank accounts, full accounting & tax prep
Annual budgets, bank reporting & RPIEs

Repairs & Maintenance

24/7 emergency response — weekends & holidays
In-house maintenance team at no markup
Preferred vendor network with deep relationships
Coordination across tenants, vendors & in-house team
Bulk contract pricing for elevators, boilers & more
Construction & large-project planning & management

Tenant Services & Turnover

AI-enabled fraud detection & tenant screening
Easy-to-use tenant app for rent & requests
Responsive staff focused on satisfaction & retention
Security deposit processing per legal protocols
In-house turnover — thoughtful, only necessary work
Proactive renewal outreach to minimize vacancy

Who we are

Owners who manage.

Willow was founded by operators who spend their days running real buildings — not just talking about them. As vertically integrated owner-operators across Manhattan and Brooklyn, we built the systems, vendor relationships, and regulatory playbook that now power hands-on management for a select group of New York owners.

Mark Pulaski

Principal · Finance

60 capital-markets transactions totaling $400M+, with $30M+ of capital-expenditure oversight. Cornell, BS · NYU, Masters in Real Estate.

Marla Siegel

Principal · Operations

Ran a 65-person team across 160 properties and 2,500 units. Over a decade of NYC management experience. Union, BS · Albany Law, JD.

Get in touch

Let's talk about your building.

We'd love to learn about your portfolio and show you what owner-operator management looks like.

hello@willow-advisors.com

Location

New York, NY

Focus

Property Management · New York City